Live Your Most Beautiful Life
You are literally witnessing a paradigm shift within black beauty today, where black women are increasingly embracing their natural curls and letting go of chemically-processed treatments and styles. The shift has become such a powerful movement that various hair product companies are updating their lines, creating specific products to cater to naturally curly hair, and companies and businesses that are used to major profits from selling relaxers have recently seen a major slump in sales.
That said, is the natural hair movement just for black women? The question sounds a bit silly, but it is worth asking. While perming and relaxing black tresses is riddled with complex societal, cultural and historical significance, the natural hair paradigm shift may very well reach beyond race. I see more and more white and hispanic women rocking their curls, and I've seen an increasing number of hair product advertisements featuring curly hair on women from various racial backgrounds (including white and black women).
It may be a great idea to view the natural hair movement on a much larger scale, where women of all racial groups are rethinking their addiction to their blowdryers and flat irons in order to have straight hair. There are plenty of non-black women who spend hours every morning flat ironing their hair, and are now choosing to put the heat appliances down in order to rock their natural curls.
Perhaps the natural hair movement is specifically addressing the black woman's departure from relaxers and other types of chemical or heat-infused methods to achieve straighter stresses. Perhaps it is specifically addressing the black woman's interest in mentally and physically detaching herself from Eurocentric standards of beauty in favor of curls and kinks that grow and flow naturally through her scalp.
What then can be said for non-black women who are tired of chemical and heat processing of their hair and opting for natural, low-maintenance hairstyles?
Let us know your thoughts in the comments below!
-Written by: Cafe Belle's Society and Culture Barista