In It's Your Face, Ask For What You Needour society women are not encouraged to demand anything. We’ve all borne witness to men pounding the table or crashing a chair through a wall just to make a point. But if a woman emphatically makes her desires known, she’s often viewed as problem or pushy or a trouble maker. http://youtu.be/4GSzQkX_hYw

Most times not speaking up doesn’t result in anything positive for us and we’re left with a feeling of inadequacy, which later can translate into depression. Because so many of us still don’t recognize our own beauty we subconsciously feel that we are undeserving of equal treatment from the beauty industry. In the constant barrage of blond hair and size zero bodies as an American standard our own fabulosity alludes us even though the majority of the world reflects it back to us with love.

I see this situation at the spa all of the time. Black, ethnic women will share with me how their skin was messed up by some other skin care specialist, or they went to get a makeover and the makeup artist started out with a foundation that didn’t even begin to match their skin. “And did you say anything?” I’ll always ask.

You all know the answer to that question.

Collectively, ethnic women spent $3.5 million dollars on beauty products last year. Honestly, do you feel funny about asking for anything that you need with regard to your beauty? You shouldn’t, particularly at the spa. My new video tells you what to do and why.

Linda Harding-Bond is a Master Esthetician and Spa Consultant. She is President of Moontide Consulting specializing in retail sales and performance optimization from a global perspective, www.lindatheskindiva.comIt's Your Face, Ask for What You Want