Live Your Most Beautiful Life
However, as more and more of my African American clients began recommending my services to their Asian, Hispanic and East Indian girlfriends, I discovered that we are all facing similar difficulties in finding an esthetician who truly understands our skin. This is an issue for most women of color including those of Mediterranean descent with darker skin tones.
So now my blog is beginning to generate questions, comments and responses from women around the world. I also began to wonder about the spa experience overseas. To get the straight scoop, I began interviewing the directors of award winning five star international spas. And I discovered (not surprisingly) that many of these global business people "get it." They attract international travelers, jetsetters, "snow birds" -- and their goal is to provide their guests with the most stellar spa experience possible. They demand product and technique training for their staff that addresses a wider range of skin types. In addition they operate under a culture which is more attuned to the new world traveler.
It's time for the entire spa community to get on board with multicultural skin care. With Asians and biracials as the fastest growing demographic groups and retail ethnic beauty products totaling $3.5 billion in the U.S. alone, major opportunities are available to embrace a new group of consumers.
That would make spa-ing while ethnic a lot more luxurious. And make a lot of beauty aficionados very happy indeed.
Linda Harding-Bond is President of Moontide Consulting and specializes in ethnic skin training from a global perspective.
She is also the creator of The 'Ethnic Skin Series' on You Tube